Press
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Aug 05, 2013
Ferrum Professional Styler on Allure.com
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"Ferrum Iron. This looks like a sleek black flatiron but upon closer inspection I found that one of the heated plates had been replaced by a silicone pad covered in a specialty fabric...
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Aug 05, 2013
NewBeauty Magazine Features Ferrum
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A Singe-Free Way to Style Your Hair
Most hair professionals can agree that heat styling is just about one of the most damaging things you can do to your hair. But for those of us who can’t seem to put the flat iron down, there’s still hope for our tresses. That’s because the good people at Ladies & Gents have created a heat styling tool with our hair’s health in mind.
The Ladies & Gents Ferrum Professional Styler ($189) not only straightens your hair but adds shine and volume—all while being less-damaging than other heat styling tools. But what’s really unique about this styler is that it has a non-heated, static-free fabric pad on one side and a tourmaline coated ceramic plate on the other.
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May 21, 2013
Daily Candy!
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We're Flipping for This Genius Hair Gadget
Ferrum Styler straightens hair with the ironing board method
May 20, 2013
As the child of a Baby Boomer, you’ve heard certain legendary stories more than once.
Like the time she took a summer road trip and ended up joining a commune along the Russian River.
Or how throughout high school she longed for sleek Marcia Brady hair. So she’d ask her mom to straighten it with an actual iron and board.
Finally, you can relate.
The Ferrum Professional Styler — brainchild of hair stylist Barbara Abbasi and her son, Ashkan — works like a shorthand version of the laundry-room staples.
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Nov 06, 2012
Today Show
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Nov 06, 2012
Ferrum in InStyle Magazine!
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"We're Obsessed!"
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Nov 06, 2012
Ferrum in Modern Salon
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Nov 06, 2012
Audrey Magazine Features Ferrum
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"I’m a super lazy hair person. I mean, I can spend hours on skin care and makeup, but hair? I wanna just wash and go. It helps that my hair is generally healthy and frizz-free, and that a ponytail or high bun is my look du jour.
But I will say, my perspective has changed a bit after I got a blow-out at Nelson Chan’s salon a couple months back. My hair looked like it belonged in a Pantene commercial and I’m seriously reconsidering the whole wash and go look.
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Nov 06, 2012
Feature in I Am Modern
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Whether your hair is short or long, curly or straight, summer hairstyles can be tricky with hot and humid summer weather. So how can you achieve that perfect summer look for your hair?
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Nov 06, 2012
Article in Examiner - Los Angeles
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With all the Brazilian blow-outs and Keratin treaments taking place in Los Angeles and Beverly Hills salons, you might think that Angeleno women are obsessed with long, straight hair. And you might just be right. Not everybody can afford the $300 plus price of hair straightening, so those who can’t rely on their flat irons.
Which is why Santa Monica stylist, Barbara Abbasi, the founder of the Ferrum Professional Styler, decided to offer a few tips on how to prevent frying your hair with a flat iron.
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Nov 06, 2012
Article in National Examiner
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In the world of women who want straight, shiny, sleek hair, one weapon reigns supreme:the flat iron.But not all flat irons are created equal, You can get flat irons in all price points, and even the priciest may not be the most effective, or the kindest to your hair. However, the Ferrum Professional Styler, looks like a sleek, black cougar to conquer your curls and has something I’ve never seen before in a heat styler
